Noovie Fantasy League is a fun and engaging game for movie lovers. Think fantasy football meets box office success.
Design Lead,
UX / UI Designer
Complete Platform Redesign
Brand Identity
Enhancing the experience, focusing on identifiying and solving outdated gameplay and product design, and introducing new interactive elements aimed at usabilty and retention, we created a more clean, vivid, and modern fantasy gaming experience.
The original game was difficult to use and elusive to understand. During every interview there was evidence of usability issues, including the inability to understand major features and nomenclature. The solution was to make the game easier and more engaging by removing information gaps and integrating contextual help within the experience to aid new players. We also leveled the playing field by introducing other game play options (e.g. head-to-head, tournament) to give new players a feeling of success.